PR & Tourism Marketing Workshop (September 4th, Bucharest)

We invite you to PR & Tourism Marketing Workshop (September 4th, Bucharest) PR & Tourism Marketing workshop provides a solid grounding in all the basics of marketing, while also adding a specific focus on the channels most relevant for tourism marketing, such as familiarization tours for public relations.

Course objectives

The objective of this course is to provide candidates with an understanding of marketing process, explain the issues to consider and provide a description of the tools used in marketing tourism business. This workshop provides a number of guidelines to assist businesses to develop a successful approach.

Candidates will learn:

- Lots of special event marketing promotions

- Lists of special days through out the year that you can run a promotion on

- The inside secrets to set up profitable joint ventures

- Designing a system to capture every customer that walks through your doors

- How to get thousands of new customers to come and dine at your venue

- Using database marketing to build sales

- How to explode your sales with exclusive referral strategies

- How to use a newsletter campaign to increase sales

Course content

Overview of marketing Process

Tactical Tools in the Marketing Process

Networking and Building Relationships

Industry Partnerships

- Local Tourism Organizations

- Industry Associations

- Co-operative Marketing with Local Tourism Operators

- Working with the Travel Trade

- Trade and consumer Shows

Public Relations

- Editorials

- Special Promotions and Competitions

Promotional Tools

- Brochures

- Web sites

- Promotional videos

- Banners

- Merchandise

Direct marketing

- The Customer Database

- Direct Mail, Postcards and Flyers

- Special Customer Reward Programmes

- Special Offers and Incentives

Case Studies

Course Fee: 230 Ron

Register now at contact@luxurypr.ro

Course content at www.luxurypr.ro

Nume: Bianca Ioancea
Companie: LuxuryPR
E-mail: contact@luxurypr.ro
Website: www.luxurypr.ro